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Author Archives: Production Interrupted
How May I Help You Have a Good Day?
(This post is dedicated to Vickie, Erica, Ashley, Melissa M., Kate, Shamima and Melissa MC., our class-A Administrative Professionals at Production Solutions). After a stressful, short commute to my office involving side-swiping teenagers texting while driving, the executive ruminating over … Continue reading
Posted in Production Interrupted
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Make Sure Design Speaks to You
For many of you who read my blogs, you know how much I rant about the many years I’ve been in the direct mail production business and the trunk loads of stuff I’ve learned and experienced of both the good … Continue reading
Posted in Production Interrupted
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I Just Want the Money
After going on 40 years working in direct response, specifically direct mail fundraising, I realized that my love for the industry surpassed my want to make some money. Go ahead… snicker and chortle at YOUR notion that I don’t need … Continue reading
An Exercise in Futility?
As I was leaving the office the other night, I was stopped by one of my executives to alert to me to the fact that an international nonprofit had approached us to provide them a response to their annual premium … Continue reading
The PS Experience from the Outside
I invited one of our newest managers, Leah Ibraheem, to be my guest writer this week so she could share her incredibly frank perspective on her first impressions of Production Solutions…from the first touch being our job posting to her … Continue reading
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“Where are the bagels?” and Other Inane Utterances of Inexperienced Production Managers
In last week’s blog I felt compelled to advise my fellow supplier colleagues as to what to do and what not to do when making that first impression and obtaining a positive and lasting good impression with new business. I … Continue reading
Oh…It’s You Again
As a supplier or consultant (whichever you think you are) in this highly-charged business of selling printing, data processing, personalization, mailing, fundraising/strategic services to agencies and nonprofits, selling or developing new business can be vewy…vewy…twicky. Go to Amazon.com or Barnes … Continue reading
Posted in Production Interrupted
Tagged business development, Fundraising, relationship building, sales, supplier
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Of Telecommuting, Maori Faces and Creative Energy
So, of course I’m going to enter the Marissa Mayer/Yahoo fracas by stating I agree with her…sort of. As a business person I understand that Yahoo has struggled for relevancy and maintaining a cutting-edge business model. It’s a publicly-traded company … Continue reading
‘Tis the Season or Not?
There used to be a time when “seasonality” was an overarching variable in a direct mail year. With a volume of over 300,000,000 pieces of mail managed into 1,500 mailings annually, I pretty much can ascertain surges in mail throughout … Continue reading
Posted in Production Interrupted
Tagged assocations, channel integration, Direct Mail, mail volume, nonprofit, Premiums, seasonality
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Do the “Production Hustle”
Developing a single or multichannel campaign can be daunting. Downright scary even. Where do you even start? There’s such a variety of factors to consider: strategy, creative, data, costs and (wait for it)… TIMING. The importance of correctly timing each … Continue reading
Posted in Production Interrupted
Tagged Direct Mail, integrated campaign, multichannel campaign, production, scheduling, timing
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Production Interrupted 